BRIEF: Create an identity and develop the tone of voice for a launderette chain based in East London
RESULTS: Aimed at giving back to the community the name Second Spin was chosen and a cheeky tone of voice followed. Using inspiration from laundry symbols, simple geometric shapes were used to create the company's identity and graphic assets. We wanted to play on the fact that launderettes are on the decline, they're mainly used in emergencies or for those coming back from holiday. We created an emergency vending machine skin and UX design, allowing for a simple user journey and an enjoyable result when those emergency clothes come out.