Walkers
I had the opportunity to work alongside PepsiCos in-house graphic design team in 2021, working on a range of projects from campaign to product launches.
#CrispIn or #CrispOut
Ahead of Sandwich Week 2021 PepsiCo tasked me with creating a recipe book for Walkers Lunch campaign.
Combining recipes written by Max Halley with photos and Walkers signature crisps a 48-page recipe book was printed to run alongside the campaign for Twitter competition winners.
I developed and presented a variety of layouts to the internal team and liaised with the printers for the final product.
Snack Store
Having chosen a logo direction PepsiCo tasked me with giving it a more playful twist and incorporating this across the whole brand system for their new direct to consumer Snack Store.
Incorporating bite marks and crumbs within the design work gave it a playful feel and additional assets to use throughout different print and digital campaigns. While twisting the logo to an angle commonly used within Walkers branding gave a sense of movement across the design.
