Brief: Come up with a campaign to change perceptions
Result: A campaign to tackle the growing issue of loneliness within urban areas. the aim of the campaign is to target the 4 out of 5 people who do not 'always' or 'often' feel lonely.
Through a series of talks, workshops and events we hope to educate those who do not suffer from loneliness in order to empower them to go out in to the world and tackle the epidemic.
The event is Bare All - 3 days of workshops, talks, activities all in the nude - because there's no better way to liberate yourself and bare all then in the buff.