STUDENT BRIEF: Come up with a campaign to change the publics perception on a topic. The campaign should culminate into an event.
Chosen Topic: Loneliness
Result: A campaign to tackle the growing issue of loneliness within urban areas. the aim of the campaign is to target the 4 out of 5 people who do not 'always' or 'often' feel lonely.
Through a series of talks, workshops and events we hope to educate those who do not suffer from loneliness in order to empower them to go out in to the world and tackle the epidemic.
The event is Bare All - 3 days of workshops, talks, activities all in the nude - because there's no better way to liberate yourself and bare all then in the buff.
Where to even start on an idea like this…
Firstly our characters needed to be fun, so we thought of people dancing and power-posing. Those are things that look fun.
Then we moved on to the graphic elements, these had to show positivity and fluidity. Plus nothing beats a good geometric shape to make us all feel familiar and not too scared or overwhelmed at a nude event.
Finally, combining all of those allows us to create the much needed collateral, from print posters and digital advertising through to temporary tattoos to stick anywhere (literally anywhere) on your body.
Initial 2D Animation
Social Media Gif Advertising
Eye catching posters with a bit of copy to get a passerby to stop, have a think and maybe smile a little.
SEND NUDES - TEMPORARY TATTOOS FOR VISITORS
Perfect conversation starters for participants and also a little cheeky, so if spotted in the wild it would offer a stranger a smile.